Banking & Management Review

The Influence of Social Media and Experiential Marketing on Customer Loyalty in MSMEs in the Fashion Sector at Sentra Distro Trunojoyo Bandung

2024-10-10T09:35:54+00:00

Introduction/Main Objectives: Intense competition across industries makes customer loyalty vital for the survival of businesses, including MSMEs. However, MSMEs often struggle with limited resources. The rapid advancement of information technology, especially social media, presents significant opportunities for these businesses to broaden their reach and engage more closely with customers. In this context, experiential marketing emerges as an effective strategy to create memorable experiences that enhance customer loyalty. Background Problems: Many fashion MSMEs in Sentra Distro Trunojoyo Bandung have yet to fully leverage social media, particularly in creating engaging content. Customer loyalty is a valuable asset that not only drives repeat purchases but also promotes the brand. Novelty: Previous studies have predominantly focused on large companies or MSMEs in other sectors. This study uniquely focuses on fashion MSMEs, which have distinct market dynamics and customer interactions. It also reveals that while social media has great potential, its suboptimal use can negatively affect customer loyalty. Research Methods: The study employs a quantitative descriptive method to analyze the impact of social media and experiential marketing on customer loyalty among fashion MSMEs at Sentra Distro Trunojoyo Bandung. Convenience sampling was used to select a sample of 100 respondents from the research population. Data were collected using a questionnaire and analyzed through descriptive and statistical methods with SPSS 27. Finding/Results: List the empirical finding(s) and write a discussion in one or two sentences. Conclusion: The study concludes that experiential marketing is crucial for boosting customer loyalty in fashion MSMEs at Sentra Distro Trunojoyo Bandung. Conversely, poorly optimized social media usage can harm customer loyalty, making experiential marketing more effective in fostering loyalty than less targeted social media efforts.

An Examination of Factors Influencing Turnover Intentions Among Generation Z Employees

2024-10-10T09:38:17+00:00

Introduction/Main Objectives: Gen-Z has started to take over the workforce both worldwide and in Indonesia. In particular, West Java and the city of Bandung have the highest numbers of Gen-Z workers and residents. Background Problems: However, challenges arise when Gen-Z workers frequently change jobs and move on from their positions. Novelty: This paper represents the first qualitative study investigating the factors that influence turnover intentions among Gen-Z employees in Bandung city. Research Methods: This research employs a qualitative and descriptive approach to provide a clear understanding of the causes or factors behind turnover intention, using interviews and observations. A total of 12 individuals from various industries in Bandung served as informants for this study. Finding/Results: 9 out of the 12 respondents interviewed reported experiencing more than one factor influencing their turnover intentions. These factors are interconnected, forming primary and secondary influences. The most common reasons driving Gen-Z employees’ desire to leave their jobs include heavy workloads linked to multiple job responsibilities, dissatisfaction with compensation, high work intensity, toxic work culture and leadership, and a lack of supportive work environment. Conclusion: This research aims to encourage companies to implement effective and suitable staffing practices. By analyzing job positions and creating clear job descriptions, companies can avoid overlapping responsibilities. Additionally, placing competent leaders can help prevent toxic work cultures and foster a supportive environment for Gen-Z employees, ultimately reducing their intention to leave the company.

Product Quality and Brand Trust Analysis on Customer Loyalty at Zetqlo Apparel in Bandung City

2024-10-15T03:01:38+00:00

Introduction/Main Objectives: The purpose of this study is to determine how customer loyalty at Zetqlo Apparel in Bandung is affected by product quality and brand trust. Zetqlo, a jersey brand founded in 2018, has faced fluctuating sales from 2021 to 2023 due to concerns over declining product quality, which has eroded customer trust. Background Problems: The study investigates the problem of how declining product quality has affected customer loyalty, addressing the research question: How do product quality and brand trust influence customer loyalty at Zetqlo? Novelty: While existing research has explored product quality and brand trust individually, this paper focusses on their combined effect on customer loyalty within a local fashion brand context, an area that has been underexplored in Bandung. Research Methods: The study employs a quantitative approach, with data gathered from 100 respondents using purposive sampling. A structured questionnaire based on a Likert scale was used, and multiple regression analysis was applied to evaluate the relationships between the variables. Findings/Results: The analysis shows that product quality significantly and positively affects customer loyalty, while brand trust has no significant direct impact. However, product quality and brand trust together account for 73.9% of the variance in customer loyalty. Conclusion: The study concludes that maintaining high product quality is essential for sustaining customer loyalty at Zetqlo, while improvements in brand trust are also necessary. These findings suggest that enhancing both product quality and communication efforts is key to Zetqlo’s continued success in a competitive market.

Comparative Study of Employee Motivation for Those Working from Home Versus Those Working in the Office

2024-10-30T02:16:40+00:00

Introduction/Main Objectives: Remote work has been one of the most effective solutions for companies during the recent pandemic. It has transformed our perspective on work by offering employees significant flexibility in both their work locations and schedules. Background Problems: With the pandemic now considered endemic, some individuals are choosing to return to the office, while others still prefer working from home. An employee's choice between office work and remote work is strongly tied to their work motivation. It is essential for companies to identify the factors driving these preferences to manage their employees effectively and efficiently. Novelty: The first comparative case study on employee motivation between remote work and office work in Indonesia's IT industry. Research Methods: This case study employs a qualitative approach, utilizing semi-structured interviews with six informants from an IT company. Finding/Results: Employees are more motivated when they work in the office compared to when they work from home, with office-based employees generally feeling more motivated due to factors like improved communication, tangible recognition, a stronger sense of achievement, better growth-supporting tools, and a more comfortable work environment. Conclusion: The research shows that working from the office is generally favored over working from home. However, the company should continue offering both options, not only due to the nature of the IT industry but also to combine the benefits of both in-office and remote work. leverage the benefits of both work environments.

Competition Plays A Moderating Role in The Impact of Liquidity Creation on Bank Capital

2024-10-30T11:17:51+00:00

Introduction/Main Objectives: This study examines the moderating influence of bank competition, proxied by the Lerner index, on the impact of liquidity creation, measured using the Catfat method, on bank capital, proxied by the equity-to-total-assets ratio. Background Problems: Limited academic literature explores how competition moderates the relationship between liquidity creation and bank capital, which is essential for maintaining stability and risk absorption in the banking sector. Novelty: This study fills the gap by demonstrating that the effect of liquidity creation on bank capital depends on the level of bank competition. Research Methods: The study uses purposive sampling, covering 96 banks from 2013 to 2023, and applies panel data regression analysis with Hayes’ method. Control variables include ROA, LDR, NPL, GDP, inflation, and Bank Indonesia interest rates. Findings/Results: The results indicate that competition moderates the negative effect of liquidity creation on bank capital, weakening this impact. This suggests that competition enables banks to maintain higher capital levels. Conclusion: The study highlights the importance of competition in moderating the liquidity creation-capital relationship, with implications for bank management and regulatory policies.